Abstract
Mass customization as a state-of-the-art production paradigm aims to produce individualized, highly variant products and services with nearly mass production costs. A major side-effect for companies providing complex products and services is that customers quite often get confused by the high variety and do not make a purchase. Personalization technologies can help to alleviate the challenges of mass customization. These technologies support customers in specifying products and services that fit their wishes and needs in a fashion where decision and interaction efforts with sales support systems are significantly reduced. We provide a short overview of related research and the articles that are part of this special issue on Personalization and Mass Customization
| Titel in Übersetzung | Eine Einführung in Personalisierung und Mass Customization |
|---|---|
| Originalsprache | englisch |
| Seiten (von - bis) | 1-7 |
| Seitenumfang | 6 |
| Fachzeitschrift | Journal of Intelligent Information Systems |
| Jahrgang | 49 |
| DOIs | |
| Publikationsstatus | Veröffentlicht - 15 März 2017 |