How Do Professionals in SMEs Engage With AI and Regulation? An Interview Study in Austria

Christof Wolf-Brenner, Viktoria Pammer-Schindler, Gert Breitfuss

Publikation: Beitrag in Buch/Bericht/KonferenzbandBeitrag in einem KonferenzbandBegutachtung

Abstract

As Artificial Intelligence (AI) technology is becoming more widespread, small to medium sized enterprises (SMEs) are beginning to use it extensively. This paper presents the results of an interview study with eight CEOs or co-founders of SMEs. We explore the practical applications of AI technologies within these SMEs and their anticipation of forthcoming European AI regulations, specifically the AI Act. Additionally, we also investigate attitudes and dispositions towards voluntary codes of conduct as outlined within it. This study aims to shed light on the operational, regulatory, and ethical dimensions of AI integration within SMEs. It reveals that SMEs favor third-party AI systems, particularly those based on Large Language Models (LLMs), due to their convenience and minimal integration effort. Additionally, SMEs are keenly aware of their need for external support to navigate upcoming AI regulations, emphasizing the importance of tailored interventions to ensure compliance and optimal use of AI technologies. Lastly, SMEs view voluntary codes of conduct as outlined in the AI Act as a testament to a company's commitment to go beyond mere legal compliance, thus reinforcing trust. Based on our findings, we propose three design implications for the HCI community: convenient AI integration, post-adoptive regulatory support, and proactive ethical design.

Originalspracheenglisch
TitelMuC 2024 - Proceedings of the 2024 Mensch und Computer
Herausgeber (Verlag)Association of Computing Machinery
Seiten646-650
Seitenumfang5
ISBN (elektronisch)9798400709982
DOIs
PublikationsstatusVeröffentlicht - 1 Sept. 2024
Veranstaltung2024 Mensch und Computer, MuC 2024 - Karlsruhe, Deutschland
Dauer: 1 Sept. 20244 Sept. 2024

Publikationsreihe

NameACM International Conference Proceeding Series

Konferenz

Konferenz2024 Mensch und Computer, MuC 2024
KurztitelMuC 2024
Land/GebietDeutschland
OrtKarlsruhe
Zeitraum1/09/244/09/24

ASJC Scopus subject areas

  • Human-computer interaction
  • Computernetzwerke und -kommunikation
  • Maschinelles Sehen und Mustererkennung
  • Software

Fingerprint

Untersuchen Sie die Forschungsthemen von „How Do Professionals in SMEs Engage With AI and Regulation? An Interview Study in Austria“. Zusammen bilden sie einen einzigartigen Fingerprint.

Dieses zitieren