Measurement metrics of social media marketing activities

Iris Uitz

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beitrag in einem Konferenzband › Begutachtung

Originalsprache	englisch
Titel	Innovation and Knowledge Management - A Global Competitive Advantage
Herausgeber (Verlag)	.
Seiten	839-848
ISBN (Print)	978-0-9821489-5-2
Publikationsstatus	Veröffentlicht - 2011
Veranstaltung	International Business Information Management Association Conference - Kuala Lumpur, Malaysia Dauer: 29 Juni 2011 → 30 Juni 2011

Konferenz	International Business Information Management Association Conference
Land/Gebiet	Malaysia
Ort	Kuala Lumpur
Zeitraum	29/06/11 → 30/06/11

Fields of Expertise

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