@inproceedings{07094ecce8de4b94bdc10996efe43290,
title = "The Concept of Service Strategy Scorecard - an Integrated Approach for Lean Service Engineering and Service Improvement:Theoretical framework and implications for Service Science",
author = "Ernst Kreuzer and Adrienne Sch{\"a}fer and Helmut Aschbacher",
year = "2011",
language = "English",
isbn = "978-88-7431-525-3",
booktitle = "The 2011 Naples Forum on Service - Service Dominant logic, Network & Systems Theory and Service Science",
publisher = "Giannini",
note = "Naples Forum on Service 2011 ; Conference date: 14-06-2011 Through 17-06-2011",
}