The entrepreneurial student's experience journey through engineering education

The goal of this paper is to present a new perspective on how to design entrepreneurial education in the broader sense as part of engineering education. The perspective of the student ("customer") is put into the center of attention by applying the method of "customer journey mapping," which is widely used in the field of marketing. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related "customer experience." The paper shows the limitations of existing tools and procedures and gives an outlook on possible tools to describe customer experience journey in education.