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24th annual IPSERA conference
Martin Marchner (Speaker)
Working Group Industrial Marketing, Purchasing and Supply Management (3731)
Activity
:
Talk or presentation
›
Talk at conference or symposium
›
Science to science
Description
Talk: The strategic importance of customer attractiveness in the competition for suppliers
Period
30 Mar 2015
Event title
24th annual IPSERA conference
Event type
Conference
Location
Amsterdam, Netherlands
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