DescriptionIn general, the pressure on companies to act sustainably is increasing. On the one hand, there is a market pull, such as the changed demand behavior of consumers, and on the other hand, there is a regulatory push due to the requirements of for example the European Union. In, especially small and medium-sized companies, there are only a few or no employees responsible for sustainability. This creates major challenges for companies. By combining sustainability with the principles of open innovation, companies can respond to the market push and regulatory pull, in the best case even generate monetary or non-monetary value, and contribute to the achievement of global climate goals. Through an open and transparent handling of climate-relevant data by companies, such as their carbon footprint, it enables consumers to understand which positive aspects a company can contribute to climate protection, but also which challenges companies face in the context of the goal of climate neutrality. With the help of a pilot study conducted in an Austrian company, it could be shown that transparent and traceable sustainability approaches can be created through the transfer of knowledge from the outside in as well as the transfer of data from the inside out. Through open innovation principles in sustainability it is possible to create transparent and traceable data and add value to the environment, the society and the company.
|Period||20 Jun 2022 → 21 Jun 2022|
|Event title||19th Annual Conference on Open and User Innovation: OUI 2022|
|Location||Zürich, SwitzerlandShow on map|
|Degree of Recognition||International|