The #FriendsMatter project brings together experts to use Artificial Intelligence to analyze the digital activism of migrant women and ethnic minorities on Instagram.

Press/Media: Press / Media

Description

The #FriendsMatter project, funded by the Ministry of Science and Innovation, aims to investigate the friendship networks of women of immigrant and ethnic minority backgrounds and their impact on social inclusion. In particular, Study 3 focuses on the role these women play in using digital platforms as environments that promote the creation of community support networks and combat stereotypes and racism, combining qualitative and computational methods.

Period25 Apr 2025

Media contributions

1

Media contributions

  • TitleThe #FriendsMatter project brings together experts to use Artificial Intelligence to analyze the digital activism of migrant women and ethnic minorities on Instagram.
    Degree of recognitionNational
    Media name/outletUAM Gazette (ISSN 2386-8287)
    Media typeWeb
    Country/TerritorySpain
    Date25/04/25
    DescriptionOn April 9th, the Autonomous University of Madrid (UAM) hosted the methodological seminar "AI, Activism, and Social Media: Who Tells Their Story? An AI Look at the Activism of Women of Immigrant Origin and Ethnic Minorities on Instagram," organized by the #FriendsMatter research project. The event, which took place at the Faculty of Economics and Business, brought together academics, students, and professionals interested in the intersection of technology, social studies, and activism with a gender perspective.
    Producer/AuthorUCCUAM
    URLhttps://www.uam.es/uam/investigacion/cultura-cientifica/articulos-cientificos/minorias-ia
    PersonsMarc Masana Castrillo
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Keywords

  • Artificial intelligence
  • Digital activism
  • Migrant women
  • Ethnic minorities
  • Social inclusion
  • Social media
  • Natural language processing
  • Machine learning
  • Interdisciplinary research