Bernd Markus Zunk

Assoc.Prof. Priv.-Doz. Dipl.-Ing. Dipl.-Ing. Dr.techn.


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Research interests

The current research topics in the field of “Customer and Supplier Management in Industrial Buyer-Seller Relationships on Industrial and Technology Markets” quoted below are part of the working programme of the „Industrial Marketing, Purchasing and Supply Management Workgroup (IMPS)“ at the Institute of Business Economics and Industrial Sociology, Graz University of Technology.

In this context, the investigation of the constructs supplier/customer satisfaction, customer/supplier attractiveness and preferred customer/supplier status in industrial and technology-driven markets on a personal and organisational level against the current background of sustainability, digitalisation and innovation plays a significant role. 

  • Integration of Supplier Innovativeness in New Product Development
  • Analyzing the Supplier Satisfaction Construct in B2B Buyer-Supplier Dyads in order to gain and stabilize Preferred Customer Status
  • Focus on the Exploration on Lower-Tier Supplier Networks in supply-critical Supply Chains on Technology Markets and the Raw Materials Sector
  • Modelling the Influence of Innovation Culture in Supply Networks as a crucial socio-techno-economic driver on the ability to digitalize and transform the European industry towards industry 4.0
  • Profiling Purchasing and Industrial Marketing Professionals: Development of European Curriculum for Industrial Marketing, Purchasing and Supply Management at the interface between the external corporate environment and operations management
  • Performance measurement (strategic/operational) with a focus on processes in operations management, purchasing and industrial marketing in the context of sustainability, innovation capability and digitalisation

Austrian Fields of Study 2012 (6-stellig)

  • 502021 Microeconomics


  • H Social Sciences
  • Business Economics
  • Industrial Marketing
  • Purchasing
  • Supply Management
  • Techno-Economics
  • Management of Technology
  • Innovation


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