Connection between Product-Market-Strategies and total factor productivity in the European automotive industry (dissertation)

To research the strategic decision and directions which lead to competitive advantages was the main task. It was differentiated in external strategic direction - product-market-strategies - and internal strategic direction - productivity-strategy. Models known from theory and own models were tested through field research in the German automobil industry. The main results of the work are descriptions to the differentiations of strategic activities of companies which act - in the first look - in the same way on the market and correlations between defined product-market-strategy typs and defined productivity-strategies