Virtual Runway - Prototypical implementation of the research project "Virtual Runway Show" in the Schumpeter Laboratory for Innovation.

The goal of the project is to digitize runway shows as well as showrooms. This should make it possible to make runway shows accessible not only to professional fashion buyers, but to interested consumers in a form that is significantly more immersive than the usual video transmission. By using VR & AR, participants can experience products in the highest level of detail in 3D. Furthermore, many brands still rely on physical showrooms when it comes to B2B commerce. This creates costs, generates waste (products from showrooms are often not sold to end customers), and leads to a prolonged cycle from conception to in-store sales. - Development of interfaces for importing and utilizing data - Representation of products - Toolset for outfit creation - Scalable content creation structure