Behavioral Reluctance in Adopting Open Access Publishing: Insights From a Goal-Directed Perspective

Massimo Köster*, Agnes Moors, Jan De Houwer, Tony Ross-Hellauer, Inge Van Nieuwerburgh, Frederick Verbruggen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Despite growing awareness of the benefits of large-scale open access publishing, individual researchers seem reluctant to adopt this behavior, thereby slowing down the evolution toward a new scientific culture. We outline and apply a goal-directed framework of behavior causation to shed light on this type of behavioral reluctance and to organize and suggest possible intervention strategies. The framework explains behavior as the result of a cycle of events starting with the detection of a discrepancy between a goal and a status quo and the selection of behavior to reduce this discrepancy. We list various factors that may hinder this cycle and thus contribute to behavioral reluctance. After that, we highlight potential remedies to address each of the identified barriers. We thereby hope to point out new ways to think about behavioral reluctances in general, and in relation to open access publishing in particular.

Original languageEnglish
Article number649915
JournalFrontiers in Psychology
Publication statusPublished - 7 Apr 2021


  • behavioral reluctance
  • goal-directed
  • intervention
  • meta-research
  • open access publishing

ASJC Scopus subject areas

  • Psychology(all)


Dive into the research topics of 'Behavioral Reluctance in Adopting Open Access Publishing: Insights From a Goal-Directed Perspective'. Together they form a unique fingerprint.

Cite this