Decision-Making Uncertainty under the Reflection of Globalization Using Artificial Intelligence in Companies’ Business Planning

Rudolf Gruenbichler, Anis Benabed

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review


In companies, decisions are made every day. The preparation of data relevant to decision-making is increasingly carried out by means of IT support. However, the COVID-19 pandemic showed that unforeseeable events can put entire companies in an economically precarious situation. Business plans and Budgets that are prepared may lose their validity from time to time. The question arises as to how such situations can be dealt with in Business planning and whether artificial intelligence can make a contribution to preparing the basis for decisions under uncertainty. With a systematic literature review and descriptive qualitative analysis, the actual situation of research on the topic of decisions under uncertainty with the use of artificial intelligence in business planning is examined. The results show that many different approaches are being pursued with the
topic of uncertainty, such as artificial neural networks, machine learning-models, support vector machines or fuzzy logic. The paper helps decision-makers to better deal with the topic of uncertainty in the company by implementing suitable
approaches and taking into consideration globalization reflection and internationalization processes for business planning as important keys to further decisions. The results show that the research focused on forecasting data under uncertain situations such as customer demand uncertainty. It turns out that the logic of these algorithms could also be applied to other uncertainties such as crisis situations. Newer approaches deal with data generation through simulations, which are subsequently used for artificial intelligence and business within the impact of digitalization. The conclusions show that data based on business insights are entering companies under the influence of globalization processes and the use of artificial intelligence as a creative way for business intelligence and planning.
Original languageEnglish
Title of host publicationProceedings of the 39th International Business Information Management Association Conference (IBIMA)
Subtitle of host publicationBusiness Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development in the Era of Pandemic
Place of PublicationGranada, Spanien
PublisherIBIMA Publ.
Number of pages12
ISBN (Print)978-0-9998551-8-8
Publication statusPublished - May 2022
Event39th International Business Information Management Association Conference: IBIMA 2022 - Online, Virtual, Granada, Spain
Duration: 30 May 202231 May 2022


Conference39th International Business Information Management Association Conference
CityVirtual, Granada
Internet address

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