Developing a Viable Business Model for Start-ups at the Gruendungsgarage

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Developing a viable business model is crucial when founding a start-up. This paper presents how this is achieved in the Gruendungsgarage initiative for start-ups following an experience-oriented teaching approach including a blended-learning business model workshop. Insights from instructors and participants allow the proven concept to be adopted to other formats.
Original languageEnglish
Pages (from-to)47-56
Number of pages10
JournalJournal of Business Models
Issue number3
Publication statusPublished - 2019


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