Digital and service transformation of business models - the case of ATM Recyclingsystems

Christiana Ropposch, Markus Kohlbacher, Valerie Skof, Anbauer Andreas

Research output: Chapter in Book/Report/Conference proceedingConference paper


Several challenges like shorter technology cycles or the need for customization force companies to transform towards higher digitalization and servitization. The transformation towards Industry 4.0 has an impact on the overall company. Smart connected products allow companies to gather data, for example, about customers and their demands, and to use this information for developing offer-ings that are tailored to customers’ needs. These offerings tend to integrate a higher share of (digital) services, leading to a transformation of the companies’ product-oriented business model to a service-oriented business model. With the case of ATM Recyclingsystems, we were able to show how a recycling machine manufacturer transforms its business model by implementing an IoT platform from t-matix.
Original languageEnglish
Title of host publicationRecy & DepoTech 2020: Konferenzband zur 15. Recy & DepoTech-Konferenz
Place of PublicationLeoben
Number of pages6
Publication statusPublished - 2020


  • Business Model
  • Industry 4.0

ASJC Scopus subject areas

  • Management Information Systems

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