Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys

Jürgen Neubauer; Martin Glinik; Mario Fallast

doi:10.1007/978-3-031-26876-2_100

Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys

Jürgen Neubauer, Martin Glinik^*, Mario Fallast

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Abstract

Among the drivers of innovation and entrepreneurship in today’s knowledge-based economy, the role of universities received increased attention. Students were attributed a key role as they are both initiators and drivers in an entrepreneurial ecosystem. While the literature on scaling and managing entrepreneurship and innovation is growing rapidly, there are few studies on the experiences students encounter while becoming entrepreneurs. Hence, this study identifies experiences along academic journeys influencing students’ decision to engage in entrepreneurial activities. By the application of tools from domains of service design thinking (customer journey) and decision-making theory (theory of planned behavior), a qualitative research design was developed to conduct 18 in-depth interviews including three different stakeholder groups (entrepreneurs, participants, and organizers) within the entrepreneurial ecosystem of Graz University of Technology, Austria. The findings of this study include the identification and characterization of 113 experiences to develop a tool called ‘Touchpoint Contribution Chart’ with the aim to support designers of curricula, courses, entrepreneurial events and ultimately designers of any touchpoint to foster entrepreneurial commitment within an academic entrepreneurial ecosystem.

Original language	English
Title of host publication	Learning in the Age of Digital and Green Transition - Proceedings of the 25th International Conference on Interactive Collaborative Learning ICL 2022
Editors	Michael E. Auer, Wolfgang Pachatz, Tiia Rüütmann
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	1077-1086
Number of pages	10
ISBN (Print)	9783031268755
DOIs	https://doi.org/10.1007/978-3-031-26876-2_100
Publication status	Published - 2023
Event	25th International Conference on Interactive Collaborative Learning "Learning in the Age of Digital and Green Transition": ICL 2022 - Hilton Hotel Wien, Wien, Austria Duration: 27 Sept 2022 → 30 Sept 2022 http://www.icl-conference.org/current/

Publication series

Name	Lecture Notes in Networks and Systems
Volume	633 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	25th International Conference on Interactive Collaborative Learning "Learning in the Age of Digital and Green Transition"
Abbreviated title	ICL 2022
Country/Territory	Austria
City	Wien
Period	27/09/22 → 30/09/22
Internet address	http://www.icl-conference.org/current/

Keywords

Customer journey
Entrepreneurial university
Entrepreneurship
Entrepreneurship education
Theory of planned behavior
Touchpoints

ASJC Scopus subject areas

Control and Systems Engineering
Signal Processing
Computer Networks and Communications

Access to Document

10.1007/978-3-031-26876-2_100

Cite this

Neubauer, J., Glinik, M., & Fallast, M. (2023). Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys. In M. E. Auer, W. Pachatz, & T. Rüütmann (Eds.), Learning in the Age of Digital and Green Transition - Proceedings of the 25th International Conference on Interactive Collaborative Learning ICL 2022 (pp. 1077-1086). (Lecture Notes in Networks and Systems; Vol. 633 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-26876-2_100

Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys. / Neubauer, Jürgen; Glinik, Martin ; Fallast, Mario.
Learning in the Age of Digital and Green Transition - Proceedings of the 25th International Conference on Interactive Collaborative Learning ICL 2022. ed. / Michael E. Auer; Wolfgang Pachatz; Tiia Rüütmann. Springer Science and Business Media Deutschland GmbH, 2023. p. 1077-1086 (Lecture Notes in Networks and Systems; Vol. 633 LNNS).

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Neubauer, J, Glinik, M & Fallast, M 2023, Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys. in ME Auer, W Pachatz & T Rüütmann (eds), Learning in the Age of Digital and Green Transition - Proceedings of the 25th International Conference on Interactive Collaborative Learning ICL 2022. Lecture Notes in Networks and Systems, vol. 633 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 1077-1086, 25th International Conference on Interactive Collaborative Learning "Learning in the Age of Digital and Green Transition", Wien, Austria, 27/09/22. https://doi.org/10.1007/978-3-031-26876-2_100

Neubauer J, Glinik M , Fallast M. Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys. In Auer ME, Pachatz W, Rüütmann T, editors, Learning in the Age of Digital and Green Transition - Proceedings of the 25th International Conference on Interactive Collaborative Learning ICL 2022. Springer Science and Business Media Deutschland GmbH. 2023. p. 1077-1086. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-26876-2_100

Neubauer, Jürgen ; Glinik, Martin ; Fallast, Mario. / Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys. Learning in the Age of Digital and Green Transition - Proceedings of the 25th International Conference on Interactive Collaborative Learning ICL 2022. editor / Michael E. Auer ; Wolfgang Pachatz ; Tiia Rüütmann. Springer Science and Business Media Deutschland GmbH, 2023. pp. 1077-1086 (Lecture Notes in Networks and Systems).

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Identification and Characterization of Entrepreneurship Related Touchpoints in Student Customer Journeys

Abstract

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Keywords

ASJC Scopus subject areas

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