Improving Organisations by Digital Transformation Strategies – Case Study EuroSPI

Laura Aschbacher*, Richard Messnarz, Damjan Ekert, Tobias Zehetner, Jakob Schönegger, Georg Macher

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review


The Covid situation forced organisations to rethink their strategies and to use more cloud and networking strategies than ever before. Also the technologies allow better connectivity and this leads to the reformulation of traditional strategies to new digital visions and strategies. New processes are being set up which connect experts, companies and events and new marketing and management strategies arise. In this paper we describe the results of the research performed in a master thesis in cooperation between EuroSPI and the University of Applied Sciences Joanneum, and the paper outlines based on the example of EuroSPI how such digital transformation strategies have been used to restructure EuroSPI and the vision of the EuroSPI conference series to become an integrated digital enabled service network. This way situations like a Covid 19 can lead to improvement and higher business potentials than before.

Original languageEnglish
Title of host publicationSystems, Software and Services Process Improvement
Subtitle of host publication29th European Conference, EuroSPI 2022, Proceedings
EditorsMurat Yilmaz, Paul Clarke, Richard Messnarz, Bruno Wöran
Place of PublicationCham
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages14
ISBN (Print)9783031155581
Publication statusPublished - 2022
Event29th European Systems, Software and Services Process Improvement: EuroSPI 2022 - Salzburg, Austria
Duration: 31 Aug 20222 Sept 2022
Conference number: 29

Publication series

NameCommunications in Computer and Information Science
Volume1646 CCIS
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937


Conference29th European Systems, Software and Services Process Improvement
Abbreviated titleEuroSPI 2022
Internet address


  • Cloud and networking strategies
  • Cloud-based business and service models
  • Digital design
  • Digital transformation
  • Online marketing

ASJC Scopus subject areas

  • General Computer Science
  • General Mathematics


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