Investigating Trading Mechanisms as a Driver for User Experience in Racing Games

The exchange of digital goods has become a significant aspect of the global economy, with digital products offering inexpensive reproduction and distribution. In-game objects, a type of digital currency, have emerged as tradable commodities within gaming ecosystems. Despite extensive research on various aspects of digital goods, little attention has been given to the impact of in-game trading mechanisms on user experience. This paper presents a study aimed at evaluating the influence of trading systems on user experience in a racing game context. We developed a simple racing game featuring an in-game market for buying and selling car variants and conducted an A/B study comparing user experiences between groups utilizing the trading system and those unlocking cars through race completion. Our findings suggest that while the trading system did not significantly alter the overall user experience, further exploration of diverse trading approaches may offer insights into their impact on user engagement.