@inproceedings{dcec438f7352433d86b34595a2b22687,
title = "New demands on innovative suppliers: Understanding industrial customer motivation",
author = "Zunk, {Bernd Markus} and Volker Koch and Jasper Veldman and Holger Schiele and Platts, {Michael James}",
year = "2013",
language = "English",
isbn = "978-952-265-420-5",
pages = "1--10",
booktitle = "Proceedings of the XXIV ISPIM Conference: {"}Innovating in Global Markets: Challenges for Sustainable Growth{"}",
publisher = ".",
note = "XXIV International Society for Professional Innovation Management (ISPIM) Conference : ISPIM 2013 ; Conference date: 16-06-2013 Through 19-06-2013",
}