Search Engine Optimization meets e-Business - a Theory-Based Evaluation: Findability and Usability as key success factors

Andreas Auinger, Patrick Brandtner, Petra Großdehner, Andreas Holzinger

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems
Publisher.
Pages237-250
ISBN (Print)978-989-8565-23-5
Publication statusPublished - 2012
EventICE-B 2012: International Conference on e-Business and Telecommunications - Rome, Italy
Duration: 21 Jul 201227 Jul 2012

Conference

ConferenceICE-B 2012
Country/TerritoryItaly
CityRome
Period21/07/1227/07/12

Fields of Expertise

  • Information, Communication & Computing

Treatment code (Nähere Zuordnung)

  • Application
  • Experimental

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