Strategy-Based Service Business Development for Small and Medium Sized Enterprises

Ernst Kreuzer, Helmut Aschbacher

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExploring Services Science: Second International Conference, IESS 2011, Geneva, Switzerland, February 16-18, 2011, Revised Selected Papers (Lecture Notes in Business Information Processing)
EditorsMehdi Snene, Jolita Ralyté, Jean-Henry Morin
Place of PublicationBerlin, Heidelberg
ISBN (Print)978-3-642-21547-6
Publication statusPublished - 2011

Fields of Expertise

  • Information, Communication & Computing

Treatment code (Nähere Zuordnung)

  • Basic - Fundamental (Grundlagenforschung)
  • Theoretical
  • Review

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