The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review


The goal of this paper is to present a new perspective on how to design entrepreneurial education in a wider sense. By applying the method of “customer journey mapping”, which is widely used in the field of marketing, the perspective of the student (“customer”) is put in the centre of attention. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related “customer experience”.
The paper will support engineering educational institutions (colleges, universities) in actively designing curricula as well as surrounding activities and initiatives to foster entrepreneurial intention.
Original languageEnglish
Title of host publicationThe Challenges of the Digital Transformation in Education
Subtitle of host publicationProceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2
EditorsMichael Auer, Thrasyvoulos Tsiatsos
PublisherSpringer, Cham
Number of pages7
ISBN (Electronic)978-3-030-11935-5
ISBN (Print)978-3-030-11934-8
Publication statusPublished - 29 Mar 2019
Event21st International Conference on Interactive Collaborative Learning: ICL 2018 - Kos Island, Greece
Duration: 25 Sept 201828 Sept 2018
Conference number: 21

Publication series

NameAdvances in Intelligent Systems and Computing


Conference21st International Conference on Interactive Collaborative Learning
Abbreviated titleICL2018
CityKos Island
Internet address

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