Digital creativity: Embracing new technologies for architectural innovation

This chapter tackles the topic of digital creativity and the use of new technologies for architectural innovation. Architects exploit the possibilities offered by digital media, with a direct repercussion on the design process and style. It is vital to understand that new technologies are not to be isolated from traditional media, innovation may arise by the combination of analogue and digital techniques and design methodologies. New media opens up new possibilities and designers should experiment, evolve and use the immense power of computation to make the best of his designs. We must acknowledge the current generation of designers is witnessing a transition phase, as it comprises of both "digital natives" and "digital immigrants," it is therefore a unique opportunity to examine the influence of digital media in architecture and education, critically observe the technological advances and integrate analogue and digital tools for form-finding.