@inproceedings{61f0c4105f434e77af88702bb5b74d6b,
title = "Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer{\textquoteright}s attractiveness drivers",
author = "Martin Marchner and Alexander Marchner and Grbenic, {Stefan Otto} and Zunk, {Bernd Markus}",
year = "2015",
language = "English",
pages = "46--47",
booktitle = "Conference Proceedings of the 16th EBES Conference - Istanbul",
publisher = "Eurasia Business and Economics Society ",
address = "Turkey",
note = "16th Eurasia Business and Economics Society (EBES) Conference ; Conference date: 27-05-2015 Through 29-05-2015",
}