The Preferred Customer Concept - A basic research framework to study strategic advantages in the competition for the best suppliers

Publikation: Beitrag in einer Fachzeitschrift › Artikel

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@article{7158d1a95d3c4f83b8550cb3722a93ab,

title = "The Preferred Customer Concept - A basic research framework to study strategic advantages in the competition for the best suppliers",

author = "Zunk, {Bernd Markus}",

year = "2012",

language = "English",

pages = "43--44",

journal = "ESTIEM Magazine",

issn = "0874-5242",

publisher = "European Students of Industrial Engineering and Management (ESTIEM)",

number = "2",

}