Abstract
Developing a viable business model is crucial when founding a start-up. This paper presents how this is achieved in the Gruendungsgarage initiative for start-ups following an experience-oriented teaching approach including a blended-learning business model workshop. Insights from instructors and participants allow the proven concept to be adopted to other formats.
Original language | English |
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Pages (from-to) | 47-56 |
Number of pages | 10 |
Journal | Journal of Business Models |
Volume | 7 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2019 |