Getting granular on Twitter: Tweets from a conference and their limited usefulness for non-participants

Martin Ebner, Herbert Mühlburger, Sandra Schaffert, Mandy Schiefner, Wolfgang Reinhardt, Steve Wheeler

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The use of microblogging applications (especially Twitter) is becoming increasingly commonplace in a variety of settings. Today, active conference participants can post messages on microblogging platforms to exchange information quickly and in real-time. Recent research work was based on quantitative analyses in terms of the number of tweets or active Twitter users within a specific time period. In this paper, we examine the content of the contributions and aim to analyze how useful posts are for the “listening” Internet auditorium. It can be shown that only a few microblogs are of interest for non-participants of the specific event and that meaningful usage of a microblogging application requires greater care than previously anticipated.

Original languageEnglish
Title of host publicationIFIP Advances in Information and Communication Technology
EditorsNicholas Reynolds, Marta Turcsanyi-Szabo
PublisherSpringer New York LLC
Number of pages12
ISBN (Print)9783642153778
Publication statusPublished - 1 Jan 2010

Publication series

NameIFIP Advances in Information and Communication Technology
ISSN (Print)1868-4238


  • Analysis
  • Conference
  • Microblogging
  • Twitter

ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management

Cite this