@inproceedings{5450f86611864937a346d2fe8b314912,
title = "Search Engine Optimization meets e-Business - a Theory-Based Evaluation: Findability and Usability as key success factors",
author = "Andreas Auinger and Patrick Brandtner and Petra Gro{\ss}dehner and Andreas Holzinger",
year = "2012",
doi = "10.5220/0004062302370250",
language = "English",
isbn = "978-989-8565-23-5",
pages = "237--250",
booktitle = "Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems : Rome, Italy, 24 - 27 July, 2012",
publisher = "SciTePress",
address = "Portugal",
note = "7th International Conference on e-Business and Telecommunications : ICE-B 2012 ; Conference date: 24-07-2012 Through 27-07-2012",
}