Who Else do You Need for a Data-Driven Business Model? Exploring Roles and Exchanged Values

Florian Leski, Michael Fruhwirth, Viktoria Pammer-Schindler

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review


The increasing volume of available data and the advances in analytics and artificial intelligence hold the potential for new business models also in offline-established organizations. To successfully implement a data-driven business model, it is crucial to understand the environment and the roles that need to be fulfilled by actors in the business model. This partner perspective is overlooked by current research on data-driven business models. In this paper, we present a structured literature review in which we identified 33 relevant publications. Based on this literature, we developed a framework consisting of eight roles and two attributes that can be assigned to actors as well as three classes of exchanged values between actors. Finally, we evaluated our framework through three cases from one automotive company collected via interviews in which we applied the framework to analyze data-driven business models for which our interviewees are responsible.
Original languageEnglish
Title of host publicationBLED 2021 Proceedings
ISBN (Electronic)978-961-286-485-9
Publication statusPublished - 2021
Event34th Bled eConference : Digital Support from Crisis to Progressive Change - Virtuell, Slovenia
Duration: 27 Jun 202130 Jun 2021


Conference34th Bled eConference


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