The Co-Creation Square - A conceptual Framework for fostering Co-Creation

Stefan Vorbach; Lukas Nadvornik; Christiana Müller; Hedwig Höller

The Co-Creation Square - A conceptual Framework for fostering Co-Creation

Stefan Vorbach, Lukas Nadvornik, Christiana Müller, Hedwig Höller

Institut für Unternehmungsführung und Organisation (3720)

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beitrag in einem Konferenzband › Begutachtung

Abstract

Obwohl das Co-Creation Konzept bereits 2004 entwickelt wurde sind
heutzutage wenige anwendbare Tools vorhanden. Co-Creation hat als theoretisches Konzept nun einen Reifegrad erreicht, bei dem neben der Weiterentwicklung der Theorie auch greifbare Anstrengungen zur Implementierung und Adoption in der Praxis entwickelt werden müssen. Obwohl
einige Ansätze in der Literatur in diese Richtung zeigen, bleiben diese aber ziemlich abstrakt und konzentrieren sich nur auf den Prozess der Wertentwicklung durch Co-Creation. Sie ignorieren zusätzlich notwendige Schritte zur Vorbereitung, Planung und Evaluierung von Co-Creation-
Aktivitäten in Unternehmen. Deshalb werden in der Literatur bekannte Konzepte für die Co-Creation sowie Fälle erfolgreicher Einführung in Unternehmen analysiert und Interviews mit Unternehmen, die erfolgreich Co-Creation-Aktivitäten eingeführt haben, geführt. Auf dieser Basis wird ein konzeptioneller Rahmen („Co-Creation-Square“) entwickelt. Dieser umfasst vier Bereiche mit praktischen Hilfestellungen für die Einführung von Co-Creation in Unternehmen.

Originalsprache	englisch
Titel	1. interdisziplinäre Konferenz zur Zukunft der Wertschöpfung
Untertitel	dezentral - vernetzt - kollaborativ
Redakteure/-innen	Jens Wulfsberg, Tobias Redlich, Manuel Moritz
Erscheinungsort	Hamburg
Seiten	285-295
Seitenumfang	11
ISBN (elektronisch)	978-3-86818-092-3
Publikationsstatus	Veröffentlicht - 2016
Veranstaltung	1. Interdisziplinäre Konferenz zur Zukunft der Wertschöpfung - Hamburg, Deutschland Dauer: 14 Dez. 2016 → 15 Dez. 2016

Konferenz

Konferenz	1. Interdisziplinäre Konferenz zur Zukunft der Wertschöpfung
Land/Gebiet	Deutschland
Ort	Hamburg
Zeitraum	14/12/16 → 15/12/16

Dieses zitieren

The Co-Creation Square - A conceptual Framework for fostering Co-Creation. / Vorbach, Stefan; Nadvornik, Lukas; Müller, Christiana et al.
1. interdisziplinäre Konferenz zur Zukunft der Wertschöpfung: dezentral - vernetzt - kollaborativ. Hrsg. / Jens Wulfsberg; Tobias Redlich; Manuel Moritz. Hamburg, 2016. S. 285-295.

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beitrag in einem Konferenzband › Begutachtung

Vorbach, S, Nadvornik, L, Müller, C & Höller, H 2016, The Co-Creation Square - A conceptual Framework for fostering Co-Creation. in J Wulfsberg, T Redlich & M Moritz (Hrsg.), 1. interdisziplinäre Konferenz zur Zukunft der Wertschöpfung: dezentral - vernetzt - kollaborativ. Hamburg, S. 285-295, 1. Interdisziplinäre Konferenz zur Zukunft der Wertschöpfung, Hamburg, Deutschland, 14/12/16.

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title = "The Co-Creation Square - A conceptual Framework for fostering Co-Creation",

abstract = "Although the co-creation concept was coined already in 2004 there is a surprisingly little amount of applicable tools to date. As a concept, co-creation has now reached a point where theoretical developments need to meet efforts to make it more tangible and to foster its adoption and realization in practice. Whilst a number of different practices can be identified in previous literature, they remain fairly abstract and most often only concentrate on the process of co-creating value ignoring necessary additional activities like preparation, planning, and evaluating of co-creation activities. Therefore, the state-of-the-art of applicable concepts as well as cases of successful application in practice were analyzed and interviews with companies, which successfully introduced co-creation activites were conducted. Based on that data a conceptual framework (“Co-Creation Square”) is presented. This framework consists of four squares each giving practical guide for applying co-creation properly. ",

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AB - Although the co-creation concept was coined already in 2004 there is a surprisingly little amount of applicable tools to date. As a concept, co-creation has now reached a point where theoretical developments need to meet efforts to make it more tangible and to foster its adoption and realization in practice. Whilst a number of different practices can be identified in previous literature, they remain fairly abstract and most often only concentrate on the process of co-creating value ignoring necessary additional activities like preparation, planning, and evaluating of co-creation activities. Therefore, the state-of-the-art of applicable concepts as well as cases of successful application in practice were analyzed and interviews with companies, which successfully introduced co-creation activites were conducted. Based on that data a conceptual framework (“Co-Creation Square”) is presented. This framework consists of four squares each giving practical guide for applying co-creation properly.

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The Co-Creation Square - A conceptual Framework for fostering Co-Creation

Abstract

Konferenz

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