The Co-Creation Square - A conceptual Framework for fostering Co-Creation

Stefan Vorbach, Lukas Nadvornik, Christiana Müller, Hedwig Höller

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review


Although the co-creation concept was coined already in 2004 there is a surprisingly little amount of applicable tools to date. As a concept, co-creation has now reached a point where theoretical developments need to meet efforts to make it more tangible and to foster its adoption and
realization in practice. Whilst a number of different practices can be identified in previous literature, they remain fairly abstract and most often only concentrate on the process of co-creating value ignoring necessary additional activities like preparation, planning, and evaluating of co-creation
activities. Therefore, the state-of-the-art of applicable concepts as well as cases of successful application in practice were analyzed and interviews with companies, which successfully introduced co-creation activites were conducted. Based on that data a conceptual framework (“Co-Creation
Square”) is presented. This framework consists of four squares each giving practical guide for applying co-creation properly.
Original languageEnglish
Title of host publication1. interdisziplinäre Konferenz zur Zukunft der Wertschöpfung
Subtitle of host publicationdezentral - vernetzt - kollaborativ
EditorsJens Wulfsberg, Tobias Redlich, Manuel Moritz
Place of PublicationHamburg
Number of pages11
ISBN (Electronic)978-3-86818-092-3
Publication statusPublished - 2016
Event1. Interdisziplinäre Konferenz zur Zukunft der Wertschöpfung - Hamburg, Germany
Duration: 14 Dec 201615 Dec 2016


Conference1. Interdisziplinäre Konferenz zur Zukunft der Wertschöpfung

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