Essential Business-to-Business Selling Skills in Today’s Digital Era: The Employers’ Perspective

Marco Berger; Jan Peter Koch; Volker Koch; Bernd Markus Zunk

Essential Business-to-Business Selling Skills in Today’s Digital Era: The Employers’ Perspective

Marco Berger^*, Jan Peter Koch, Volker Koch, Bernd Markus Zunk

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the 15th Annual International Conference on Education and New Learning Technologies (EDULEARN)
Subtitle of host publication	Connecting Technology with Education
Number of pages	6
Publication status	Published - 2023
Event	15th International Conference on Education and New Learning Technologies: Connecting Technology with Education - Mallorca, Palma, Spain Duration: 3 Jul 2023 → 5 Jul 2023 https://iated.org/edulearn/

Conference

Conference	15th International Conference on Education and New Learning Technologies
Abbreviated title	EDULEARN23
Country/Territory	Spain
City	Palma
Period	3/07/23 → 5/07/23
Internet address	https://iated.org/edulearn/

Keywords

Digital Selling Skills
Business-to-Business
Teaching and Learning Methods
Industrial Marketing

ASJC Scopus subject areas

Management of Technology and Innovation

Fields of Expertise

Sonstiges

Treatment code (Nähere Zuordnung)

My Favorites
Theoretical

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Essential Business-to-Business Selling Skills in Today’s Digital Era: The Employers’ Perspective
Marco Berger (Speaker)
3 Jul 2023 → 5 Jul 2023
Activity: Talk or presentation › Talk at conference or symposium › Science to science

Cite this

Essential Business-to-Business Selling Skills in Today’s Digital Era: The Employers’ Perspective. / Berger, Marco; Koch, Jan Peter; Koch, Volker et al.
Proceedings of the 15th Annual International Conference on Education and New Learning Technologies (EDULEARN): Connecting Technology with Education. 2023.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Berger, M, Koch, JP, Koch, V & Zunk, BM 2023, Essential Business-to-Business Selling Skills in Today’s Digital Era: The Employers’ Perspective. in Proceedings of the 15th Annual International Conference on Education and New Learning Technologies (EDULEARN): Connecting Technology with Education. 15th International Conference on Education and New Learning Technologies, Palma, Spain, 3/07/23.

@inproceedings{480391d3216f4b8c8f6b47f03cf7ec46,

title = "Essential Business-to-Business Selling Skills in Today{\textquoteright}s Digital Era: The Employers{\textquoteright} Perspective",

keywords = "Digital Selling Skills, Business-to-Business, Teaching and Learning Methods, Industrial Marketing",

author = "Marco Berger and Koch, {Jan Peter} and Volker Koch and Zunk, {Bernd Markus}",

year = "2023",

language = "English",

booktitle = "Proceedings of the 15th Annual International Conference on Education and New Learning Technologies (EDULEARN)",

note = "15th International Conference on Education and New Learning Technologies : Connecting Technology with Education, EDULEARN23 ; Conference date: 03-07-2023 Through 05-07-2023",

url = "https://iated.org/edulearn/",

}

TY - GEN

T1 - Essential Business-to-Business Selling Skills in Today’s Digital Era: The Employers’ Perspective

AU - Berger, Marco

AU - Koch, Jan Peter

AU - Koch, Volker

AU - Zunk, Bernd Markus

PY - 2023

Y1 - 2023

KW - Digital Selling Skills

KW - Business-to-Business

KW - Teaching and Learning Methods

KW - Industrial Marketing

M3 - Conference paper

BT - Proceedings of the 15th Annual International Conference on Education and New Learning Technologies (EDULEARN)

T2 - 15th International Conference on Education and New Learning Technologies

Y2 - 3 July 2023 through 5 July 2023

ER -

Essential Business-to-Business Selling Skills in Today’s Digital Era: The Employers’ Perspective

Conference

Keywords

ASJC Scopus subject areas

Fields of Expertise

Treatment code (Nähere Zuordnung)

UN SDGs

Activities

Essential Business-to-Business Selling Skills in Today’s Digital Era: The Employers’ Perspective

Cite this